Digital Marketing is something that every business needs nowadays. Every business, whether it is running offline or online, needs marketing to stabilize its market in the business scenario.
Let us first learn what digital and traditional marketing is,
What is Digital Marketing?
You can simply put online marketing as the marketing which is done through the use of digital channels online. These digital channels can include websites, social media websites, and many other online platforms.
If you know when and how to use social media, then marketing is the best bet for your marketing skills.
What is Traditional Marketing?
Traditional marketing, on the other hand, involves conventional channels for their promotion of the product or their brand promotion. The conventional channels can include newspaper ads, billboards, radio advertisements, printed media, and also TV commercial ads.
Until the development of the Internet, traditional marketing was the base for any medium interaction and also was the pretty much only type of marketing available out there in the market.
Difference between both types of marketing,
The main and the most important difference between the two is the medium through which they interact with their audiences. While traditional marketing makes use of traditional mediums and channels, digital marketing, on the other hand, uses digital psychics and mediums to promote the business products and services.
Traditional marketing does not mean that it is old-fashioned. It still plays an important role in people’s lives with the ever-growing need for marketing. Digital marketing is just as important as traditional marketing, and Digital marketing uses every point of your Internet touch to get back the right marketing ideas for you.
Traditional marketing is quite expensive as it involves printing of advertising over billboards and stuff, whereas marketing online involves using social media and other digital channels, which proves cheaper and less expensive than the rest.
Traditional Marketing: Pros and Cons
As Online marketing is seeing its rise in the market, the chances of traditional marketing getting obsolete are quite high. Traditional marketing still is a lot of value in the audiences or a consumer’s day-to-day life. If you have the budget of putting your ad over the billboard or the Television, then you are sure to get the best of your advertisement.
Traditional marketing channels include the following,
Outdoor ( Billboards, bus posters, etc.,.)
Broadcasting ( Tv, Radio, etc.,.)
Print
Telemarketing etc.
Pros of Traditional Marketing include,
- Impactful.
- Permanent.
- Memorable.
Cons of Traditional Marketing include,
- It is never easy to measure the reach in Traditional marketing.
- Quite expensive.
- There is no direct interaction.
Digital Marketing: Pros and Cons
Even if traditional marketing becomes completely impactful, the modern-day world has developed with the help of the Internet all over.
Of the total population of the world, 57% of the total population is present over the Internet. You would never want to miss this 57% of your business profit.
Digital marketing channels include the following,
Social media (Facebook, Instagram, etc.)
Website.
Content Marketing
Pay Per click
Search Engine Marketing.
Pros,
- Engagement
- Measurable
- Targeted Reach
Cons,
- It can be not very pleasant for the customers who are using or scrolling through social media platforms.
- It can be less permanent and will need to be constantly evolved with the new trends in social media.
Conclusion
Traditional marketing, as well as digital marketing, are two sides of the same coin. Online Marketing has its own advantages, and the same goes for Traditional marketing. Choosing one specific marketing strategy for your business is also important as you cannot adopt both options for marketing until you have a settled business.