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As websites have grown bigger and more intricate, handling duplicate content and multilingual content has become a heavy SEO task. Two of the most powerful HTML tags —the canonical and

To write valuable content is very important, but it forms just one part of the entire content marketing wheel. All that really matters is how much you can gauge its

Visibility counts in a hyper-competitive digital environment. Businesses that rank near the top of search engine results pages (SERPs) have far better odds of attracting potential customers. Underpinning this visibility

Consumers have today embraced the online world of buying and selling as their second nature. In the background of almost every silky online purchase made by the buyer lies a

Currently, marketing practices have shifted from the conventional advertisements to dynamic campaigns, which are fast spreading, especially in this hyper-connected world. One of them is viral marketing; a very modern

As the landscape of digital marketing shifts and grows, one constant remains: is SEO dead? With annual algorithm tweaks, novel developments like AI, and the modification of consumer behavior, speculations

The consistency of coming up with good quality content proved to be a major hindrance for marketers, content creators, and companies. Thankfully, the smarter alternative to staying visible and relevant

Ethical issues in marketing automation are attaining serious attention as businesses increasingly rely on AI-powered tools to engage customers, nurture leads, and streamline advertising. While automation delivers efficiency and personalization

While the internet impacts virtually all modern purchasing decisions, businesses are today competing with one another in a single critical area: search engine results. The SEO Strategist​ -the digital expert