Facebook Ads is the most effective online advertising system, but having advertisements go well is not always easy. Advertisers tend to encounter account issues in Facebook Ads, which can stop campaigns and irritate you. If you have an account error Facebook Ads, understanding why it occurs and how to fix it can correct it immediately. Here we will be covering the most common Facebook Ads account problems, their causes, and best solutions for them.
Common Facebook Ads Account Errors
Facebook Ads may be caused by different reasons, like policy violations, payment failure, technical issues, or security compromises. Some of the most common account errors are explained below:
- Ad Account Disabled
- Restricted Business Manager Account
- Facebook Ad Rejected
- Ad Account Spending Limit Reached
- Payment Failure Problems
- Facebook Account Verification Required
- Limited Business Manager Access
- Ad Account Suspended for Suspicious Activity
- Disabled or Suspended Facebook Profile
Ad Account Disabled
When Facebook finds a violation of its ad policies, it will disable an ad account. Your posting of ads access is severed after disablement, and that is quite inconvenient.
Typical Reasons for Ad Account Disablement:
- Spamming with false or prohibited ads – Ads that are completely fake, exaggerated ads, or in violation of Facebook ad policies will probably have the account disabled.
- Multiple disapproved ads – When Facebook consistently disapproves your ads for policy violations, it may conclude your account is unreliable and disable it.
- Suspicious account behavior – Facebook keeps an eye on suspicious behavior like sudden changes in spending, logging in from many different places, or excessive editing of active campaigns.
- Continually violating Facebook policies – Continuously violating Facebook policies, such as advertising against content that is forbidden or not suitable ad creatives, can result in a permanent ban.
How to Fix It:
- Look in Facebook’s Notification Center: Facebook will usually send a message saying why your account was disabled. Go to the Account Quality area in Facebook Business Manager to find out if there were any violations.
- Appeal a Disabled Account: If you think your account has been disabled by mistake, you can appeal. Go to the Facebook Business Help Center and appeal your case outlined. Make sure you include any documents you are asked for.
- Adhere to Facebook’s Advertising Policies: For any future problems to be avoided, make sure your ads align with Facebook’s Ad Policies. Read and become well-versed with Facebook’s policy on forbidden content, deceptive practices, and advertising approval processes.
Limited Business Manager Account
Your Business Manager account may be limited when Facebook detects frequent policy violations across your ad accounts or detects unusual activity. The limitation may prevent you from opening or keeping ad accounts, which can impact the way you market.
Typical Causes of Business Manager Limitations:
- Violating advertising policies in several ad accounts.
- Linked ad accounts that have been disabled for ongoing policy violations.
- Unverified Business Manager information.
How to Resolve It:
- Go to Facebook’s Business Manager Settings: Search for restriction notices and find out why Facebook is limiting your access.
- Confirm Your Identity: Facebook may request that you confirm your business or personal identity. Present documents such as a government ID or business verification details.
- Delete Policy-Breaking Ad Accounts: In case you have multiple ad accounts under your Business Manager, delete the ones that previously broke policies to avoid being restricted even more.
Facebook Ad Rejected
A rejected ad indicates that Facebook flagged something that is wrong with your ad content or targeting. This will be deterring to your campaigns and impact your marketing efforts.
Common Reasons for Ad Rejection
- Forbidden content – Ad copy that has inaccurate information, adult material, or sponsoring forbidden industries (like alcohol, gaming, or narcotics) can be rejected.
- Non-compliant landing pages – If your ad is taking customers to a non-compliant landing page in line with Facebook’s policies (e.g., spam or misinformation), it will reject your ad.
- Abuse of Facebook branding – Misappropriation of Facebook’s name, trademark, or logo in your ad can lead to rejection.
How to Fix It
- Review Facebook’s Advertising Policies: Make sure your ad passes the test. Facebook’s advertising policies are available in the Facebook Business Help Center.
- Improve Your Ad: If your ad was rejected because of a specific problem, attempt rewriting the content, images, or landing page according to Facebook specifications.
- Appeal a Rejection: If your ad was fairly rejected, appeal a review. Click on the Account Quality section and give an appeal for why your ad is policy-compliant.
Ad Account Spending Limit Reached
Spending limits are established by Facebook to prevent advertisers from spending too much. When you reach your spending limit, Facebook will pause all of your ads until the limit is refreshed.
How to Resolve It:
- Increase Your Budget Cap: Navigate to the Billing area of Facebook Ads Manager and adjust your budget cap.
- Switch to a New Payment Option: As a last resort, if the limit cannot be raised, switch to a new payment option (e.g., PayPal or another credit card) to proceed with running ads.
Payment Failure Issues
If Facebook cannot process the payment, your ad will be suspended until you resolve the issue.
Typical Payment Failure Causes:
- Credit card expired – If the credit card has expired, Facebook cannot charge it.
- No money in account – If the bank account or credit card balance is too low, the payment fails.
- Transactions at the international bank level banned by bank – It is banned at some banks that international transactions must not be completed to Facebook.
How to fix it:
- Change Your Payment Method: Go to Billing Settings through Ads Manager and change a proper credit card, debit card, or PayPal.
- Call the Bank: Ring the bank in order to authorize Facebook payments.
- Try a Different Payment Source: If the main payment source is not working, try adding a secondary credit card or payment source.
Facebook Account Verification Required
Facebook may ask advertisers to be verified, especially when it suspects scam activity.
How to Cure It:
- Go to Identity Verification in your Facebook settings.
- Enter a Government-Issued ID if asked to do so.
- Enable Two-Factor Authentication to add a second layer of security for your account.
Limited Access to Business Manager
Your Facebook Business Manager access is limited for security or policy concerns.
How to Resolve It:
- Look for Security Warnings: Facebook will notify you if your access has been restricted due to abnormal behavior.
- Re-authenticate Your Account: Re-login the on-screen instructions to confirm your identity and restore access.
- Obey Facebook’s Policies: To avoid future issues, make sure your Business Manager adheres to Facebook’s policies.
Ad Account Flagged for Suspicious Activity
When Facebook suspects suspicious activity, such as unexpected increases in ad spend, frequent payment declines, or frequent logins from other places, it will flag your account.
How to Resolve It:
- Look at Recent Activities in your account settings.
- Log in from a Stable IP Address and never log in from various devices repeatedly.
- Prevent Unexplained Budget Increases to prevent the security feature of Facebook flagging your account.
Disabled or Suspended Facebook Profile
In case your personal Facebook profile is disabled or suspended, you may lose your access to your Facebook Ad Account.
How to Fix:
- Follow Facebook’s Community Standards so you won’t have your account suspended.
- Submit an Appeal if you believe your profile was unfairly disabled.
- Use Business Manager so your ad account remains distinct from your personal profile.
Preventative Measures to Avoid Facebook Ads Account Mistakes
To prevent ad campaign interference, follow these best practices to keep your Facebook Ads account healthy and compliant:
Comply with Facebook’s Advertising Policies
- Comply strictly with Facebook’s Ad Guidelines consistently to avoid ad rejection or account suspension. Stay updated on policy changes to ensure that your ads are conforming to Facebook’s evolving policies.
Update Payment Methods
- Make sure your credit card, PayPal, or other payment sources have enough funds so that transactions don’t fail. Keep your billing information current from time to time so that payment issues don’t freeze your ads.
Turn on Two-Factor Authentication (2FA)
- Including 2FA adds an additional layer of protection by asking for another way to verify yourself, like a mobile verification code, decreasing the likelihood of unauthorized logins.
Keep Your Account Health
- Keep the Facebook Account Quality Dashboard in check for any policy violation or thresholds and address them before they reach account bans.
Avoid Multiple IP Addresses
- Repeated log-in from other sites or computers can alert Facebook’s security system and cause repeated lockouts or authentication requests for accounts.
Use a Business Manager Account
- Facebook Business Manager Advertising keeps advertising activity separate from the individual account, limiting risk of loss of access based on individual account problems.
Conclusion
Handling Facebook Ads account errors is stressful, but most of them can be resolved by following the proper procedures. When you have common errors, their causes, and their solutions on your fingertips, you will be able to fix problems in a flash and avoid them occurring again in the future. Be mindful of Facebook’s policies, maintain up-to-date payment information, and keep your account secure in order to have uninterrupted advertisement functionality.
Through using these best practices, you’ll be able to effectively manage Facebook ad campaigns without much disruption.
FAQs
I have had my Facebook ad account disabled. Why did that happen?
Facebook disabled your ad account due to policy violations, unusual activity, multiple ad rejections, or repeated policy breaches. If you believe this was a mistake, go to the Account Quality section and submit an appeal form.
How do I correct a rejected Facebook ad?
To correct a rejected ad, check Facebook’s Advertising Policies, make changes to your ad content to meet the requirements, and re-submit it. If you feel that the rejection was in error, you can request a manual review through the Account Quality Dashboard.
What if my Facebook ad payment fails?
If your payment doesn’t go through, refresh your billing information in Ads Manager, make sure that you have enough money available, contact your bank to see if there are any holds, or pay by a different method such as PayPal.
How do I avoid having my Facebook Business Manager account be restricted?
To prevent Business Manager restrictions, be in policy compliance with Facebook, delete policy-violating ad accounts, authenticate your business information, and routinely check your Account Quality Dashboard for alerts.
How do I keep my Facebook Ads account from being detected for suspicious behavior?
To not get detected, utilize a solid IP address, prevent sudden expenditures, activate two-factor authentication, and check on account activity in order to detect and fix problems early.