Link-building services are frequently utilized to enhance website authority and increase organic traffic.
In this article, we’ll delve into effective link-building services and methods. We’ll also highlight some practices to avoid.
But first, let’s cover the basics.
What Are Link Building Services?
Link-building services are employed by websites to acquire backlinks and boost SEO, typically offered by SEO agencies and freelancers.
Why do companies use them?
Because link building is time-consuming and requires substantial effort.
However, high-quality backlinks are crucial because they act like endorsements from authoritative websites. They signal to search platforms that your website is valuable and deserves a higher ranking in search results.
A link-building service generally employs various methods, such as guest posting and reaching out to other sites to link to relevant content on your site, to obtain backlinks.
However, traditional link-building services often aren’t the best idea.
Here’s why:
Most providers charge for their services on a per-link basis, incentivizing them to acquire as many links as possible.
Unfortunately, this often leads to the use of questionable tactics to obtain links and a focus on quantity rather than quality.
Many service providers understand that without expertise in SEO, distinguishing between high-quality links and those from dubious sites can be challenging.
Regrettably, some exploit this by selling links that offer little benefit to your site.
Instead of specific services, we’ll explore overarching methods recommended for acquiring high-quality links—many of which you can implement yourself.
6 Proven Link-Building Services and Creating Links Methods to Use
We’ll take you to multiple SEO link-building services and techniques right now that you should try.
Digital PR
Digital PR focuses on overseeing a brand’s online reputation and building connections. However, it may also be a useful strategy for creating links.
Digital PR efforts include creating content to spark writers’ and influencers’ interest (coupled with direct outreach), running PR campaigns, and giving industry expertise. To attract reputable sites’ attention and help you acquire backlinks. If you want to optimize your efforts and don’t have an agency, you might want to think about outsourcing your PR to them because digital PR is a specialist field. internal team to manage it.
However, there are a few actions to select an agency.
First, make sure you work with a highly trustworthy organization. One who will guarantee that everything they release on your behalf represents your goal and beliefs and who will maintain your brand’s voice front and center. Even better is an agency that focuses on the interaction between SEO and digital PR.
Why?
Because they grasp the significance of leveraging PR not just for brand visibility but also for acquiring valuable backlinks.
Editorial Source Platforms Certain platforms enable you to provide expert insights to journalists seeking sources, facilitating the acquisition of valuable backlinks.
Guest Blogging
Guest blogging, also known as guest posting, is a strategic link-building method where you write and publish articles on external websites as a guest author, including a backlink to your site.
Through guest blogging, you collaborate with other websites to create content that resonates with their audience and niche.
The most effective approach to guest blogging involves partnering with relevant brands to create valuable content that helps you secure backlinks and increase visibility.
While you have the option to engage an agency for this task, handling guest blogging yourself is often preferred. This way, you can ensure you’re delivering high-quality content to carefully chosen sites.
Skyscraper Link Building
Skyscraper link building involves identifying highly linked content on competitors’ websites and creating superior content on the same topic to attract those backlinks to your site. Websites prefer linking to the most informative and current content available, making it advantageous to enhance upon your competitors’ existing content to capture those valuable links.
You can easily begin implementing this strategy by identifying your competitors’ most linked-to pages using tools like Backlink Analytics.
Also Read: How to Create a Paid Advertising Campaign in Digital Marketing
SEO Agency
Although you may employ an SEO firm for any of the aforementioned services, many choose managed link-building services, in which the agency takes care of the complete link-building process. prospecting and acquisition.
Initially, the agency will discuss your current link-building strategy and business objectives with you.
Next, you’ll select a service package based on your desired number of monthly links or budget.
The SEO agency will then manage every aspect of the process, employing various link-building tactics and providing regular updates on outcomes.
This option is ideal if you’re new to link building or too occupied to manage these efforts yourself.
However, it’s crucial to remember that not all agencies offer the same level of service. Assessing an agency’s online reputation is essential for those new to link building.
Link-Building Services to Avoid
These link-building practices either yield ineffective results or, worse, can result in a Google penalty.
Google penalties, specifically manual actions, are sanctions imposed on websites that employ dubious SEO tactics and violate Google’s quality guidelines.
If your site incurs a penalty, it may experience decreased organic traffic, lower rankings, or even removal from search engine results pages (SERPs).
Let’s now explore some link-building services that should be avoided.
Private Blog Networks (PBNs)
A Private Blog Network (PBN) consists of websites owned by one entity that interlink to artificially boost each other’s rankings.
PBN websites are typically set up to appear independent, with different domain names, IP addresses, and content to mask their interconnected nature.
PBNs often utilize expired or auctioned domain names with pre-existing authority and backlinks.
Some individuals use PBNs to manipulate search rankings by placing links strategically across these sites to improve their target site’s visibility.
In some cases, companies offer the sale of links from PBNs to further enhance SEO efforts.
Paid Guest Posting
Paid guest posting, where you pay to have a post published on another site, can potentially harm your SEO by violating Google’s policies.
While guest posting itself can be a legitimate strategy for acquiring backlinks, paid guest posting raises concerns about content quality and can lead to Google penalties.
not depend just on commercial guest posts, we suggest focusing on producing top-notch content and establishing connections with reputable websites in your field.
Authority-Boosting Services
Authority Score is a proprietary metric that assesses a domain’s overall quality and SEO performance, based on factors like trustworthy backlinks and organic traffic.
Many seek to enhance their Authority Score, leading to agencies offering authority-boosting services. However, it’s crucial to note that Google doesn’t factor in metrics like Authority Score from platforms such as SEMrush.
Providers may offer Authority Score-boosting services by obtaining links from manipulated spam domains. These tactics aim to deceive metrics rather than genuinely improve search engine authority and visibility.
Low-Quality Press Releases
Press releases are media announcements typically used to highlight company achievements and boost brand visibility.
While press releases can generate multiple links, many companies sell them as an SEO service despite media outlets often using nofollow attributes for links, limiting SEO benefits.
Creating numerous press releases on non-newsworthy topics wastes resources and risks damaging credibility with media outlets and journalists.
Level Up Your Link Building
Finding a reputable link-building service that adheres to SEO best practices and prioritizes your website’s interests can be challenging.
Therefore, managing your link-building efforts ensures you collaborate with carefully selected sites and maintain alignment with your company’s mission and values.
Equipped with the appropriate tools, identifying high-quality sites for acquiring links and executing effective link-building campaigns becomes straightforward.
Explore our link-building tools today with a complimentary trial activation.
In conclusion,
Building links strategically is essential to raising the authority and exposure of your website in search engine rankings. While outsourcing to professional services can be tempting, it’s essential to choose providers who prioritize ethical practices and align with your brand’s values. Alternatively, managing your link-building efforts allows for greater control over site selection and content quality, ensuring that every link obtained contributes positively to your SEO strategy. With the right tools and strategies in place, you can confidently enhance your site’s link profile and achieve sustainable growth in organic traffic and search engine rankings.