Reporting is one of the most important aspects of digital marketing in keeping up with clients and showcasing one’s services. White label SEO reports are such reports that allow the agency to give customers full-fledged, branded reports without exposing the tools used behind it. Not just to top off the efforts put in place for running such SEO campaigns but also to represent it as superior knowledge for your agency, this white label report would be the way that’s needed to “show” such reports. In this article, we will explore creating a white label SEO report, the best tools at hand, a stepwise template, and the best practices you need to follow.
What is a White Label SEO Report?
A white-label SEO reporting system is an entirely customizable and branded document for clients, showcasing the results and actual performance data of their SEO campaigns. Agencies could put in their logos or colors and their branding in the report, without showing that the data were generated through a third party. Thus, clients will only enjoy the insight value without the tools or methods with which they were developed.
Why Use White Label SEO Report?
- Branding Control: You retain full control over your branding and can put forth a polished and professional image.
- Efficiency: With the use of white-label reports, time savings are achieved while less manual effort goes into automating the data collection and report generation processes.
- Consumer Confidence: Good design instills client confidence and trust in the agency’s knowledge and expertise.
- Confidentiality: White labeling protects your own internal methods. Clients will only see results, not what tools you’re using.
- Customization: Reports should be tailored to each client’s specific goals and performance metrics.
Tools for Creating White Label SEO Report
To create effective white label SEO reports, agencies rely on various SEO tools that offer features such as automatic data gathering, branding customization, and in-depth insights. Below are some of the top tools that help agencies produce these reports:
Semrush
Semrush is one of the most well-known all-in-one SEO tools available. This is because SEMrush has a vast palette of tools that includes keyword research, backlink analysis, and even site auditing. Agencies can create white label reports for the rigorous purposes of custom reports with their agency logo, coloring, and branding.
Key Features:
- Automated reports for SEO metrics such as keyword rankings, backlinks, and traffic are generated.
- The power to customize templates and dashboards of the reports.
- Reports can be shared in PDF and online modes.
- Real-time data is presented for the benefit of the clients so that they have insights into the most immediate performance info.
Best For: Agencies looking for in-depth SEO analytics and reporting, especially for visibility tracking, backlinks monitoring, and site health.
Google Data Studio
Google Data Studio is a free reporting tool that enables agencies to pull data in Google Analytics, Google Search Console, and other data sources to create customizable and white-label reports.
Key Features:
- Drag-and-drop customization capabilities.
- Integration with data sources like Google Analytics, Google Ads, and even third-party APIs.
- Custom-designed templates allow you to change colors, fonts, and logos to fit your agency’s colors.
- Data updates in real time, meaning the report holds the performance metrics that are most current.
Best For: Agencies that primarily work with Google’s set of tools and want full customization on the look of their reports.
AgencyAnalytics
AgencyAnalytics is a user-friendly reporting platform developed for agencies. It is the duly shared platform that can automate the white-label SEO reports-so the performance data can be passed onto the clients with much less hassle.
Key Features:
- Fully automated, periodic reports delivered directly to clients without lifting a finger.
- White-label functionality, including customizable logos, colors, and report templates.
- Dashboards with in-depth data on keyword rankings, traffic, backlink performance, and other important metrics.
- Login portfolios for clients to enjoy live reports.
Best For: Agencies that are seeking automation and streamlined client-facing dashboards to display SEO performance.
Moz Pro
Widely regarded for its deep data on keyword ranking and backlinks, Moz Pro offers white-label reporting tools that convert the data into a polished, client-ready format for agency use.
Key Features:
- In-depth keyword tracking and analysis.
- Site audit statistics with technical SEO insights.
- Backlink analysis and reporting.
- Customizable reports with agency branding and design functionalities.
Best For: Agencies with core focus on organic search, keyword tracking, and backlink management.
NinjaCat
NinjaCat is a full-fledged marketing reporting platform aimed at agencies wanting white-label SEO reports. It connects with myriad tools for real-time detailed reporting and customizable dashboards to ensure agencies present performance data without compromising on their branding.
Key Features:
- White-label Reports: Fully customized reports with logos, color schemes, and design elements that match your agency’s branding.
- Integration with Multiple Platforms: Works with Google Analytics, Google Ads, SEMrush, Facebook Ads, and more.
- Advanced Data Visualization: Interactive charts, graphs, and customizable dashboards making the data interpretation simple.
- Client Dashboards: Clients have access to their data in a branded client dashboard, showcasing live performance data.
- Real-Time Data: Updates automatically so clients get instant access to the latest performance insights.
Best For: Agencies that manage multi-channel campaigns and require a high degree of customization, data aggregation, and advanced reporting features.
DashThis
DashThis is a simple dashboard and reporting tool that provides automated white-label SEO reporting to agencies. Famous for its simplicity, it comes with pre-built templates that help agencies put together attractive reports ready for clients with minimal effort in no time.
Key Features:
- Pre-built Templates: Various customizable templates to make the report creation process easier.
- White-label Customization: Agency logos, colors, and custom branding can be placed on reports and dashboards.
- Integrated Data Sources: Connects with Google Analytics, Google Ads, SEMrush, Facebook Ads, and other major platforms.
- Client Dashboards: Real-time dashboards for clients to monitor their campaign performance.
- Automated Reports: Create recurring reports that are automatically sent to clients in accordance with a schedule.
Best For: Ideal for agencies looking for user-friendly, inexpensive white-label reporting tools with built-in templates and automated reporting.
How to Do a White Label SEO Audit (Step-by-Step)
Putting it differently, an SEO audit is an assessment of a website’s SEO performance, problems discovery, and suggestions on improvements. A white-label audit is when agencies can create all these great reports that clients can believe without opening their internal processes.
Step 1: Crawl the Website
Then this would lead us to crawl the website using Screaming Frog, SEMrush, or Ahrefs, to further diagnose technical issues such as broken links, duplicate content, and missing meta tags.
White Label Tip: Use the tool’s white-label report features to customize the audit results with your agency’s branding.
Step 2: Analyze Site Speed
Considered to be one of the most vital ranking factors, site speed can be measured using tools such as Google PageSpeed Insights or GTmetrix to evaluate the time it takes for a page to load and optimize that page’s performance.
White Label Tip: Customize the visual aspects of the reports so that they match your agency identity while still having the same technical integrity behind the data.
Step 3: Evaluate Mobile Friendliness
To use Google’s Mobile-Friendly test-that assesses how well the site works on mobile devices-since mobile friendliness significantly affects search rankings, it’s a crucial audit factor.
White Label Tip: Add change-related recommendations to boost mobile user experience and rebrand the mobile-friendly findings in line with the white label.
Step 4: Perform Keyword Research
Analyze keyword performance using SEMrush, Moz, or Google Search Console, checking out current keyword rankings and discovering new opportunities to pursue.
White Label Tip: Create keyword rank reports that showcase your agency’s branding, so that clients can really see data and insights about their business only.
Step 5: Examine Backlink Profile
To find toxic links or authority pros and cons, survey the website’s backlink profile with either Ahrefs or Majestic.
White Label Tip: Present the backlink improvement and expansion chances in an appealing, white-labeled manner to the clients.
Step 6: Content Quality and Structure
Keyword optimize, internally link, and audit the website’s pages for content quality with tools such as Yoast SEO (for WordPress) and SEMrush Content Analyzer among others.
White Label Tip: Make recommendations for content without explaining tools used to do the analysis. It is to keep the client focus on the value for the client.
Step 7: Comprehensive Report Generation
Then fuse all findings into one comprehensive, great-looking SEO audit report, complete with its action plan.
White Label Tip: Of course, there should be audit reports branded fully by your logo with your agency colors that will be easy for the client to understand and act on the recommendations.
Designing a Client-Friendly White-Label SEO Dashboard
A white-label SEO dashboard is an invaluable tool for any customer, as it gives them a live interactive view of their performance and allows them to check it anytime, thus reducing the need for constant check-in emails. Discussed below are some steps to create a dashboard that clients will adore:
Don’t Overload with Data; Focus on Relevant KPIs
Weigh solely the metrics that truly matter to your client. For example, for clients keen on local SEO, the focus might go on Google Business Profile clicks. For clients focusing on sales, traffic to product pages may carry the day.
Visuals Over Spreadsheets
Kick data into charts to illustrate growth in keyword rankings or similar graphs and interactive maps for backlinks. Tools designed for AgencyAnalytics allow basic drag-and-drop graph work without the technical lengthy process.
Provide a Detailed Explanation
Instead of saying, “the traffic is increased by 20%,” provide the background by saying, “the traffic has increased by 20% following the optimization of 15 blog posts for your primary keywords.”
Conclusion
Excellent white-label SEO reporting is a fundamental skill that agencies willing to market their skill set will have in their toolbox for protecting and nurturing professional relationships with their clients. These simply imply that utilizing the right tools, sticking to a proper report template, and implementing good practices will enable agencies to produce informative, well-designed reports bearing company insignia. Thus, targeting effective delivery of any form of reports-whether automated or manually crafted-towards value and revealed insights leading to actual results for your client in the pursuit of their SEO goals.
FAQs
What is a white-label SEO dashboard?
A white-label SEO dashboard is a customizable tool for reporting that allows clients to view their SEO performance in real time while carrying the branding of the user.
How do I select the correct KPIs to measure for my clients?
Focus upon metrics most relevant to their objectives: organic traffic, keyword rankings, or conversions, for example.
Can I use a white-label SEO dashboard for more than one client?
Yes. White-label dashboards should always be customized for each client and present their actual performance figures.
What is the frequency of updates for the dashboard?
Most dashboards function in real-time, meaning that clients can access data that is absolutely current without any manual action.
Will I need coding skills to put together a white-label dashboard?
Absolutely not: most white-label tools, like AgencyAnalytics, easy dashboards can be created with drag-and-drop features without any coding skills required.